Social Media Networks
Use ‘call to actions’ consistently.
There is a special power in consistency, and if you use it well, you are actually training your audience to act the way you want them to. In fact, of the easiest way to move a normal fan to become a Super Fan is to use call to actions in a consistent manner to slowly move them from the bottom tier of the hierarchy to a higher tiered one.
In order to do this, what you need to do is to post valuable contents frequently and insert a call to action such as “Click here”, “Like this” or just a simple “watch this” would suffice. These call to actions will be your low-cost investments to subtly train your fans to do what you want them to do and the results can often be stunning.
Get them to talk with one and another.
The comments section on each Facebook post is actually a very precious tool to us marketers. What this comments section does is it enhances the interactions between each fan, and thus it grows the relationship of the community. Plus the community will start to trust each other and get to know the positive experience of your current customers.
This interaction and community building is precious and when you have a large community that trusts you, the time to build trust for a new fan is relatively easy because of your Fan’s happy portfolio that has been building by itself via consistent contents.
One way to encourage your fans to talk in the comment section is to ask them a question. For example, if you are in the fitness niche you can ask a question like this “How many of your guys like to be strong like [celebrity name picture] and why?” These kinds of question are begging for answers, and you will be surprised at the some of the answers.
People will start responding to each other, and soon your community will grow tight. Be sure to monitor the comments and moderate whenever required because there will always be bad seeds around to spoil your post.
Monitoring and tracking is not something that is hard to do on Facebook these days as the features built into Facebook pages are really helpful. However, if you are sending your fans to a link, your blog or even a video, it is imperative that you track with third-party software to get the necessary stats. Tracking these days is much easier compared to five years ago.
You can easily track basic stats using link tracking services such as bit.ly and the best part of this is that you can use it for free. Of course, if you need more powerful tracking options, you will have to seek out stronger trackers.
These days, people on Facebook have been categorized as social customers. That means these people generally love to share, chat, post, like comment about your stuff. So pay attention and monitor their activities. When you see a good post or if your fans have something important to say, you support them and back them up if they are saying the truth. If they are entertaining or hilarious, you laugh with them. Show them that you are human, and you can be their ‘friend’ as well.
When your fans can feel important and if your product has done something significant for them to aid them in their problems, it is then that you have a Super Fan. So always try to keep your products top notch and the rest will come. Keep your cost low and learn from your fans. If they have any complaints, deal with it professionally and take the comment as a constructive one and see if you can improve your products even better. Facebook can do your business wonders but only if you play nice in this ever growing social society.